BUNDLE - Design Presentation Templates (1,2 & 3) - Adobe Illustrator & Indesign

Template 1: Brand Strategy & Creative Direction Template

This is Template 1 of 3 — Brand Strategy > Brand Presentation > Brand Guidelines. Use this template to get clear on your client’s brand before designing. This makes sure everyone’s on the same page.

What’s Inside:

• A 30-page template available in Adobe Illustrator and Adobe InDesign - (3:4 Landscape)
• Strategy Section including pages for the brand mission, vision, values, audience, competitor analysis, brand personality, customer journey, brand story and more
• Creative Direction Section with space for two mood boards.
• An example brand with a toggleable layer in Illustrator + an included PDF version.
• Promps to help you fill it in
• A “Read Me First” page with links to the Adobe Fonts you’ll need.

Why You’ll Love It:

• No Lorem Ipsum Here: Every section comes with prompts, tips, and instructions, so you’re less stuck on what to write.
• See It in Action: You get a fully written example brand (featuring a fun, fake passion project I had way too much fun creating) so you can see how I use this in a project
• Keep Your Client on Board: No more second-guessing your design decisions. Present two creative directions (with mood boards!) for your client to choose from. They become included in the process, while you stay in control of the project. Win win!

Template 2: Brand Presentation Template

This is Template 2 of 3 —Brand Strategy > Brand Presentation > Brand Guidelines. Use this template to sell your designs and present a cohesive, professional brand identity to your client.

What’s Inside:

• A 38-page template available in Adobe Illustrator and Adobe InDesign (4:3 Landscape)
• Sections for:
  • Brand Overview: Show your client what you kept in mind when designing their identity.
  • Brand Design: For you to break down every logo in the suite with space for explanations.
  • Branded Icons & Patterns: Dedicated pages for showcasing supporting elements.
  • Colour & Typography: Highlight the colour palette and font choices with room for details.
  • Brand Applications: Spaces for mockups to show the identity in action.
• An example brand with a toggleable layer in Illustrator + an included PDF version.
• Prompts to help you fill it in
• A "Read Me First" page with links to required Adobe Fonts.

Why You’ll Love It:

• No Placeholder Text: The paragraphs include prompts, instructions, and tips, so you’re less stuck with what to write.
• See It in Action: The included example brand (a passion project I had way too much fun creating) lets you see exactly how this template works.
• Sell Your Vision: Help your client see the full potential of their new brand and get them excited about the design.
• Fewer Revisions: Professionally presenting your ideas helps clients understand the thought behind your work, making sign-offs faster and easier.

Template 3: Brand Guidelines Template

This is Template 3 of 3—Brand Strategy > Brand Presentation > Brand Guidelines. Once your client has signed off on their new identity, this template wraps everything up in a polished, professional document that ensures their brand stays consistent for years to come.

What’s Inside:

• A 38-page template available in Adobe Illustrator and Adobe InDesign (4:3 Landscape)
• Brand Foundations Section to outlines the basics of the brand.
• Logo Guidelines Section for each logo in the suite with clear space, minimum sizing & usage rules.
• Color Guidelines Section for the colour palette (with HEX, RGB, HSB and CMYK codes), approved pairings for accessibility and unapproved pairings to avoid.
• Typography Guidelines Section showinf font info, hierarchy and guideline info
• Additional Elements Section for icons and brand patterns with guidance on how to use them.
• Brand Application Section for mockups to show how the brand works in the real world.
• An example brand with a toggleable layer in Illustrator + an included PDF version.
• Mini Guidelines Sheet: A 1-page Adobe Illustrator template to summarise logos, colours, and fonts for quick client reference.
• Prompts to help you fill it in
• A “Read Me First” page with links to required Adobe Fonts.

Why You’ll Love It:

• Helps Avoid Endless Questions: This template helps you answers all your client’s “How do I use this?” questions before they ask.
• Keep Their Brand Consistent: Every rule, from logo usage to typography, is laid out to make sure their brand stays polished and professional.
• See It in Action: The includes and example brand (a fun passion project) to show how to use this template to its full potential.
• Mini Guidelines for Quick Access: Your client gets a 1-page sheet they can reference on the go—perfect for quick brand checks or sharing with their team.